How Precision Targeting Delivered 600% Growth for Orchid Corsetry

Google Shopping Success

The Challenge

Orchid Corsetry creates bespoke, handmade corsets with price points in the hundreds to thousands of pounds. After moving to Shopify, they needed Google and Facebook ads support but faced constant budget waste due to their exclusive, high-value products and tight marketing constraints.

Our Solution

We focused on Google Shopping to showcase prices upfront and highlight their most marketable pieces. Using algorithmic targeting, we ensured ads only appeared for exclusive bespoke corsetry searches. On Meta, we implemented strategic retargeting to re-engage visitors who showed genuine interest but hadn't purchased.

The Results

600% increase in sales revenue
Eliminated budget waste through precise targeting
Expansion into USA, Australia and Canada
Strategic Meta retargeting for high-value prospects

The Impact

Orchid Corsetry transformed from struggling with budget constraints to expanding internationally. By targeting only the most exclusive searches and retargeting genuinely interested prospects, we turned their niche market position into a competitive advantage.