Privacy Policy

Last updated: January 2025

1. Introduction

This privacy policy explains how Redouble Digital Limited (“we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website and services. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Company Name: Redouble Digital Limited
Company Registration Number: 15608942
Registered Address:
Godleybarn Cottage
Godleybarn Lane
Dilhorne
Staffordshire
ST10 2PY

Contact Email: [email protected]

We are a professional services company specialising in website development and advertising. For the purposes of data protection law, we are the data controller of your personal data.

3. What Personal Data We Collect

We may collect and process the following personal data:

Information You Provide Directly:

Contact Information: Name, email address, phone number, and company details when you fill out our contact forms
Account Information: Username, password, and profile details when you register for an account
Newsletter Information: Email address and name when you subscribe to our newsletter
Communication Data: Content of emails or messages you send to us

Information Collected Automatically:

Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
Usage Data: Information about how you use our website, including pages visited, time spent on pages, and navigation paths
Cookie Data: Data collected through cookies and similar tracking technologies (see Section 8)

4. How We Use Your Personal Data

We use your personal data for the following purposes and legal bases:

Legitimate Interests:

To respond to your enquiries and provide customer support
To send you relevant marketing communications about our services (where you have not objected)
To improve our website and services
To analyse website usage and performance

Contract Performance:

To provide our website development and advertising services
To manage your account and our relationship with you

Consent:

To send you newsletter communications (where you have opted in)
To place certain cookies on your device

Legal Compliance:

To comply with legal obligations and protect our legal rights

5. Third-Party Services and Data Sharing

We use the following third-party services that may process your personal data:

Analytics and Advertising:

Google Analytics: For website traffic analysis
Google Ads: For advertising campaigns
Google Tag Manager: For managing website tags
Meta (Facebook Pixel): For advertising and analytics on Facebook and Instagram
Matomo: For privacy-focused web analytics
Bing Analytics: For search engine analytics
Microsoft Analytics: For website and user behaviour analysis
Microsoft Clarity: For website interaction heatmaps and session recordings

AI and Data Science:

Anthropic: For AI-powered data analysis and insights
OpenAI: For AI-based content and data processing

Infrastructure and Hosting:

Google Cloud Platform: For cloud services and hosting
Amazon Web Services (AWS): For cloud infrastructure and storage
Guru Hosting: For web hosting services

E-commerce and Content Management:

Shopify: For e-commerce functionality
WooCommerce: For WordPress-based e-commerce
WordPress: For content management systems

We do not sell your personal data to third parties. We may share your data with:

Service providers who assist us in operating our business
Professional advisers (lawyers, accountants, etc.)
Government authorities when required by law

6. International Data Transfers

We keep your personal data within the UK and European Economic Area (EEA) where possible. However, some of our third-party providers may process data outside these regions, including:

United States (Google Cloud, AWS, Microsoft services, OpenAI, Anthropic, Meta)
Other countries where our service providers operate

Where international transfers occur, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the UK government
Adequacy decisions covering the receiving country
Other legally approved transfer mechanisms

For AI services (Anthropic and OpenAI), we ensure that any personal data processed is handled in accordance with their privacy policies and appropriate safeguards.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. These measures include:

Encryption of data in transit
Regular security assessments
Access controls and authentication
Staff training on data protection

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and provide our services. We use:

Essential Cookies:

Required for the website to function properly

Analytics Cookies:

Google Analytics cookies to understand website usage
Matomo cookies for privacy-focused analytics
Bing Analytics cookies for search engine performance
Microsoft Analytics and Microsoft Clarity cookies for user behaviour analysis

Advertising Cookies:

Google Ads cookies for advertising campaigns
Meta (Facebook) Pixel for social media advertising

Functional Cookies:

WordPress cookies for content management
WooCommerce and Shopify cookies for e-commerce functionality

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Your Rights

Under UK GDPR, you have the following rights:

Access: Request a copy of your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your data (“right to be forgotten”)
Restriction: Request limited processing of your data
Portability: Receive your data in a machine-readable format
Objection: Object to processing based on legitimate interests or direct marketing
Automated Decision-Making: Right not to be subject to decisions based solely on automated processing

To exercise these rights, contact us at [email protected]. We will respond within one month of receiving your request.

10. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Specifically:

Contact form enquiries: 3 years from last contact
Account information: Duration of account plus 1 year
Newsletter subscriptions: Until you unsubscribe
Analytics data: 26 months
Legal compliance records: As required by law (typically 6-7 years)

11. Marketing Communications

We may send you marketing communications about our website development and advertising services if:

You have opted in to receive such communications
You are an existing client and have not opted out
We have a legitimate interest and you have not objected

You can opt out of marketing communications at any time by:

Clicking the unsubscribe link in our emails
Contacting us at [email protected]

12. Children’s Privacy

Our website and services are not directed at children under 16 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16, we will take steps to delete it.

13. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by:

Posting the updated policy on our website
Updating the “Last updated” date
Emailing you if we have your contact details

14. Complaints

If you have concerns about how we handle your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://ico.org.uk

15. Contact Us

For any questions about this privacy policy or our data practices, please contact:

Data Protection Officer
Redouble Digital Limited
Godleybarn Cottage
Godleybarn Lane
Dilhorne
Staffordshire
ST10 2PY

Email: [email protected]