From Google Ads Disaster to 70% Revenue Growth in 60 Days

£20M Google Ads Rescue

The Challenge

A £20 million online retailer attempted to run Google Ads in-house and watched their revenue plummet 30%. Their Google Shopping, which should have been their main revenue driver, had fallen behind Meta ads. The marketing director reached out in desperation after losing all confidence in the platform.

What We Found

The account was a complete disaster. All products crammed into one campaign, zero segmentation, no negative keywords, disapproved ads. For a business of this size, it was shocking. Their Google Shopping performance had collapsed whilst competitors gained ground.

Our Solution

We implemented modern conversion tracking with their PHP developer, including server-side tracking and enhanced conversions. Products were segmented by brand and type, with best sellers isolated in dedicated campaigns. The campaigns now had proper data feeding to optimise performance.

The Results

70% increase in revenue
60% more purchases in just 2 months
Budget scaling from £5k to £10k daily
Google Shopping back as primary revenue driver

The Impact

From disaster to dominance in 60 days. We're now increasing budgets 20% monthly as performance stays consistent. Sometimes the biggest wins come from fixing what's fundamentally broken.